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ICAF is a non-profit organization that promotes creativity and imagination among children and familiarizes them with art as a way of looking at themselves and others. ICAF organizes art projects around the world in which children and young people from all social classes get the opportunity to give their creativity completely free rein.
The visual language for ICAF was taken directly out of what ICAF is: The children’s art. Parts of different pictures from different children are cut out (in a style like children would cut out things) and wildly put together again, ending up as one composed piece of children’s art produced by many different children from many different nations. Different styles, different ways of expression and imagination, different ways of thinking and feeling, different individuals come together at ICAF and build a big, colorful, inspiring world of art and creativity.